by
Justin McCullough | Saturday, May 18, 2013 |
Chris Brogan has been talking about online marketing and online presence for a long time. Back in 2009 he outlined a basic Presence Framework which included four concepts. Two points I want to touch on is what he calls Outposts and Homebase. Essentially the point he makes is to use social networks as outposts and use your website as the homebase. For an outpost example, awhile back he was talking about Google+ to drive home the point of an outpost, Chris said: “Google+ is an outpost,...